If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value while subtly promoting your business. Not a writer? Too hard? Spending time pulling together a few words to educate, inform, or inspire customers is worth it.
- Blog writing helps establish you in your area of expertise and educate people about your industry.
- Use blogs for announcements, celebrating business milestones, and showcasing events or staff gatherings.
- Choose a topic you can write easily and passionately about. Don’t worry too much about word count. 300 words is a five-minute read but don’t worry if it’s twice or three times that – as long as you break it up with subheadings and it’s bringing value to your client, let it flow.
- Keep it relaxed, conversational. If you write as you speak, your customers feel like they know you and are more likely to want to do business with you.
- Try a simple ‘how-to’ or ‘tick-list’ post or offer your perspective on trending news.
- Avoid technical jargon or in-house jokes.
- Check out your competitors to see what they’re writing about. Make sure you’re bringing fresh ideas, insight, and ideas.
- Direct followers to your blog on your social media platforms.
- Include keywords to help your Google search ranking. For example, if you’re a roofer in Wellington, make sure you include words like ‘roofer Wellington’ or ‘best roofer in Wellington’ because these are phrases people use when searching for businesses like yours.
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