If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value while subtly promoting your business. Not a writer? Too hard? Spending time pulling together a few words to educate, inform, or inspire customers is worth it.

1. Blog writing helps establish you in your area of expertise and educate people about your industry.
2. Use blogs for announcements, celebrating business milestones, and showcasing events or staff gatherings.
3. Choose a topic you can write easily and passionately about. Don’t worry too much about word count. 300 words is a five-minute read but don’t worry if it’s twice or three times that – as long as you break it up with subheadings and it’s bringing value to your client, let it flow.
4. Keep it relaxed, conversational. If you write as you speak, your customers feel like they know you and are more likely to want to do business with you.
5. Try a simple ‘how-to’ or ‘tick-list’ post or offer your perspective on trending news.
6. Avoid technical jargon or in-house jokes.
7. Check out your competitors to see what they’re writing about. Make sure you’re bringing fresh ideas, insight, and ideas.
8. Direct followers to your blog on your social media platforms.
9. Include keywords to help your Google search ranking. For example, if you’re a roofer in Wellington, make sure you include words like ‘roofer Wellington’ or ‘best roofer in Wellington’ because these are phrases people use when searching for businesses like yours.

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